Local News Release
DURHAM COCA-COLA BOTTLING COMPANY SIGNS LETTER OF INTENT
FOR ADDITIONAL TERRITORY IN SANFORD, NC
DURHAM, NC, JULY 27, 2016 - Durham Coca-Cola Bottling Company announced today that it has signed a letter of intent to refranchise additional territory from The Coca-Cola Company.
Durham Coca-Cola plans to expand its territory into Sanford, NC. This letter of intent follows previous expansion by the company into Roxboro and Henderson, NC.
Hager Rand, Chairman and President of Durham Coca-Cola, said, “We are excited about the opportunity to partner once again with The Coca-Cola Company to expand our bottler franchise territory. We are proud that our Coca-Cola family has quenched the thirst of our market area since 1906 and will now have the opportunity to bring our brand of high quality service to those currently served by Sanford Coca-Cola.”
The letter of intent with Durham Coca-Cola is part of Coca-Cola North America’s ongoing and accelerated implementation of a 21st Century Beverage Partnership Model, a broad initiative aimed at building on system capabilities to sustain success.
Link to More About Durham Coca-Cola Bottling Company